Growing Hope Urban Farm - Branding
Growing Hope is a non-profit organization in Ypsilanti, Michigan that I had to opportunity to re-brand in my Advanced Graphic Design class at EMU. Growing Hope is centered around the 'Farm to Table' lifestyle while educating youths and families on how to grow their own food in the space they have at home. I wanted Growing Hope's new look to match their clean eating lifestyle by using a vibrant and fresh color palette with healthy white space. I utilized negative space by making the fork cut out of the tomato, which represents the farm to table lifestyle and roots growing into the earth.
Growing Hope logo - before and after
Business Card - Version 1
Business Card - Version 2
Brochure design
Logo in use - photos gathered from @growingthehope on instagram
Branding Guidelines
